NEWTON, Mass. – Sonesta Worldwide Lodges Company (Sonesta) at this time introduced a number of key developments to help future enlargement in Latin America and the Caribbean, together with the renewal of its ongoing grasp franchise relationship with GHL Hoteles and the hiring of three lodging growth leaders with intensive hospitality expertise in these areas. These developments are anticipated to offer Sonesta with the infrastructure to develop past its Sonesta Lodges & Resorts and Sonesta Posadas del Inca manufacturers and introduce seven new manufacturers – Sonesta Choose, Sonesta ES Suites, Sonesta Merely Suites, The Royal Sonesta, The James, Pink Lion Lodge/Pink Lion Inn & Suites and Signature Inn – to the markets.
“The demand we’re seeing in Mexico, the Caribbean and Central and South America encourages us to develop Sonesta’s footprint throughout these key markets,” stated Brian Quinn, Sonesta Chief Growth Officer. “We glance to construct upon our long-standing presence in Latin America by renewing our important relationship with GHL Hoteles and by hiring regional Lodging Growth leaders to develop the Sonesta and Pink Lion manufacturers. We’re excited to pursue our first alternatives in Mexico, the place there’s sturdy curiosity in each metropolis and resort locations, and to extend additional our presence within the Caribbean past Sint Maarten and Puerto Rico.”
Sonesta first established a presence within the Latin American area in 1998 when it flagged the Sonesta Lodge El Olivar in Lima, Peru. The corporate, by its grasp licensee, has since added Sonesta Lodges in Colombia, Ecuador, and Chile in addition to launched Sonesta Posadas del Inca in Peru to leisure-focused locations like Lake Titicaca, the Sacred Valley, and Cusco. By way of its grasp franchise settlement with GHL Hoteles, primarily based in Colombia, Sonesta has added accommodations by way of ground-up growth and conversions. As lately as April 2022, Sonesta, by its grasp franchisee GHL Hoteles, launched Sonesta Lodge Cali, a 180+ room lodge, marking the 14th property in Latin America and the eighth property in Colombia. Within the Caribbean, Sonesta has two resorts in Sint Maarten – family-friendly Sonesta Maho Seashore Resort (2004) and adults-only Sonesta Ocean Level Resort (2014), and the Royal Sonesta San Juan in Puerto Rico (2020).
Sonesta continues its dedication to Latin America and the Caribbean with the addition of three lodging growth veterans:
- Marco Roca | Growth Lead – South & Central America/Mexico/Caribbean: Mr. Roca is a senior government chief with over 30 years of world expertise in actual property, hospitality, casinos and eating places. He has been liable for the ground-up growth of three main manufacturers within the midscale, upscale and higher upscale segments and has served in government management and property operations roles with main lodging actual property and gaming firms. Over the course of his profession, he has been concerned in closing greater than 1,500 transactions which equate to roughly $50 billion in growth enlargement.
- Adrian Francois | Franchise Growth – Latin America: Primarily based in Brazil, Mr. Francois will probably be liable for the event of Sonesta Lodges in Latin America. Previous to commencing work for Sonesta, he held senior growth roles in Latin America with a number of lodging firms. Beforehand, Mr. Francois was the chief international Senior Vice President of Gross sales & Growth for CMNet.
- Jayson Clemons | RVP, Franchise Growth Mexico & Caribbean: Mr. Clemons joins Sonesta after an extended profession in hospitality in operations, administration, gross sales & advertising and growth. Most lately, Mr. Clemons labored as an impartial hospitality advisor on a number of tasks for varied purchasers in Europe, the Caribbean, and Latin America.
About Sonesta Lodges & Resorts
Sonesta is among the quickest rising hospitality firms within the U.S., at the moment ranked 8th by Smith Journey Analysis (STR) with 1,200 properties totaling 100,000 visitor rooms throughout 16 manufacturers in eight nations. There are practically 300 accommodations below considered one of Sonesta’s seven manufacturers – Royal Sonesta; The James, Sonesta Lodges & Resorts; Sonesta Choose; Sonesta ES Suites; Sonesta Merely Suites; Sonesta Posadas del Inca and Sonesta Cruise Assortment – working within the U.S., Canada, Chile, Colombia, Ecuador, Egypt, Peru and St. Maarten. Sonesta additionally has practically 900 franchised properties throughout the U.S. and Canada branded as – Lodge RL; Pink Lion Lodges; Pink Lion Inn & Suites; Signature Inn; GuestHouse Prolonged Keep; Knights Inn; Americas Greatest Worth Inn and Canadas Greatest Worth Inn. For extra details about Sonesta go to franchise.sonesta.com.
Lorie Juliano
Sonesta Worldwide Lodges Company
+1 617 421 5429
Sonesta
