Princess Cruises has introduced that it has signed an unique five-year licensing settlement with Xponential Health Inc., the biggest world franchisor of boutique health manufacturers.
With the partnership, the cruise line will leverage Xponential Health’ in depth content material together with OneSpaWorld’s experience within the well being, wellness, and health at sea sector to turn out to be the primary main cruise line providing a number of, curated health manufacturers to create customizable visitor health experiences at sea.
Over the time period of the settlement, a minimal of eight Xponential manufacturers might be made out there on every of Princess’ 15 cruise ships, leading to a minimal whole of 120 licensed studio experiences throughout the fleet. These embody Membership Pilates, Pure Barre, Yoga Six, CycleBar, Row Home, AKT Dance, and StretchLab manufacturers, with extra choices to return.
Xponential will work with Princess’ unique associate for well being, wellness, and health companies — OneSpaWorld — to include Xponential’s experiences into the health choices offered to Princess friends, managed by OneSpaWorld’s health professionals and onboard employees.
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“This partnership will broaden the health expertise out there to the thousands and thousands of friends who sail on Princess,” mentioned Danyal Ali, President of XPASS at Xponential Health.
“Our huge number of health choices, starting from stretching to biking, will present everybody, together with avid Xponential members and first-timers, the chance to expertise our manufacturers along with the prevailing in depth suite of OneSpaWorld companies provided on board.”
Along with the onboard Xponential model studio lessons, Princess will make Xponential Health’ XPLUS digital on-demand studio class subscription service out there in over 23,000 staterooms on Princess’ digital OceanView platform. Friends won’t have to be members to expertise in-studio reside lessons and in-cabin on-demand lessons, and may proceed their expertise post-cruise via XPASS at unique Princess discounted costs.
Princess may even combine custom-made gear packages from Xponential Health companions to enhance its onboard studios, and can make Xponential Health merchandise out there in its onboard outlets.
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