Berlin, Germany – Wyndham Motels & Resorts, the world’s largest resort franchising firm with roughly 9,000 lodges in over 95 international locations, in the present day introduced its acquisition of the Vienna Home model for €44 million ($44 million) including an upscale and midscale portfolio of roughly 40 lodges and greater than 6,000 rooms.
Wyndham acquires the Vienna Home model from Berlin-based HR Group, a number one European resort operator and long-standing franchised associate of Wyndham, which can proceed to personal or lease and function current Vienna Home lodges beneath long-term franchise agreements with Wyndham. The transfer permits Wyndham to develop the Vienna Home model by leveraging Wyndham’s huge advertising scale and franchise experience, whereas permitting HR Group to give attention to its core competencies as a number one proprietor and operator of strategic actual property throughout Europe. Upon closing, the Vienna Home model will turn into a part of Wyndham’s portfolio of iconic manufacturers and will likely be often known as Vienna Home by Wyndham.
The acquisition of the model provides 28 lodges in Germany alone, additional cementing Wyndham’s foothold in considered one of its largest European markets with 120 franchised lodges and greater than 19,000 rooms, whereas additionally increasing throughout surrounding international locations. Along with Wyndham’s present presence in Europe, the mixed portfolio of greater than 400 lodges in additional than 30 international locations will present enterprise and leisure travellers an expanded providing of branded resort choices throughout the area.
“Europe continues to current accelerating progress for the journey sector with sturdy demand steadily bouncing again throughout leisure and enterprise,” mentioned Geoff Ballotti, Wyndham Motels & Resorts President and Chief Govt Officer. “Vienna Home’s guest-centric tradition, sturdy model recognition and bold model improvement plans align with our distribution objectives, making it an ideal match to proceed our worldwide progress and reinforces our place and dedication to the area.”
“Over the previous 30 years, the Vienna Home model has constructed a highly-recognised identify for travellers in lots of European international locations,” mentioned Dimitris Manikis, Wyndham Motels & Resorts President for Europe, Center East, Eurasia and Africa (EMEA). “The acquisition of the Vienna Home model and our expanded collaboration with our trusted associate, HR Group, mark a key step in increasing our market presence even additional, including speedy scale and functionality and supporting our ambitions for progress in essential locations throughout EMEA.”
Vienna Home is a famend hospitality model throughout Europe catering to a large demographic of enterprise and leisure travellers, with a portfolio of high-quality lodges, together with each Vienna Home and Vienna Home Straightforward lodges, positioned in lots of sought-after locations throughout Europe, together with Berlin, Munich, Prague, Krakow, Bucharest and extra.
“We discovered a superb like-minded associate in Wyndham Motels & Resorts, sharing the identical ardour to carry high-quality lodging the place travellers need to be,” commented Ruslan Husry, sole shareholder and Chief Govt Officer of HR Group. “The Vienna Home model has constructed a incredible fame in lots of European locations, and our expanded and close-knit collaboration with Wyndham will present the energy, scale and experience wanted to develop the model sooner and guarantee extra friends expertise what Vienna Home has to supply, whereas additionally tapping into the famend advantages of Wyndham Rewards.”
All Vienna Home by Wyndham lodges will likely be a part of the corporate’s award-winning Wyndham Rewards® loyalty programme, one of the vital recognised within the business with over 95 million enrolled members all over the world, as soon as the combination is full.
About HR Group
The HR Group is likely one of the main multi-brand operators in Central Europe. The Berlin-based firm has been efficiently buying and working lodges for greater than ten years. With 145 lodges in over 100 cities in 10 international locations, 20 initiatives signed and beneath building, and an total rely of over 25,000 rooms, HR Group continues to attempt for growth.
About Wyndham Motels & Resorts
Wyndham Motels & Resorts (NYSE: WH) is the world’s largest resort franchising firm by the variety of properties, with over 8,900 lodges throughout over 95 international locations on six continents. Via its community of over 813,000 rooms interesting to the on a regular basis traveler, Wyndham instructions a number one presence within the economic system and midscale segments of the lodging business. The Firm operates a portfolio of twenty-two resort manufacturers, together with Tremendous 8®, Days Inn®, Ramada®, Microtel®, La Quinta®, Baymont®, Wingate®, AmericInn®, Hawthorn Suites®, Trademark Assortment® and Wyndham®. The Firm’s award-winning Wyndham Rewards loyalty program affords roughly 94 million enrolled members the chance to redeem factors at hundreds of lodges, trip membership resorts and trip leases globally. For extra data, go to www.wyndhamhotels.com.
