Following the profitable launch of a brand new model platform in 2022, 4 Seasons continues to shift views on the posh expertise with the newest iteration of its Based mostly on a True Keep marketing campaign. Inspiring the world to steer with real coronary heart, the posh hospitality firm’s new ads showcase genuine experiences of actual visitors, celebrating the acts of affection which might be delivered throughout the gathering of 4 Seasons resorts, resorts, residences and past.
Sourced from over 125 of probably the most extraordinary tales of 4 Seasons real care and repair, two visitor experiences from Megève and Boston have been fantastically delivered to life for the marketing campaign. In Megève, two visitors’ love of stargazing was overheard by resort staff, leading to an agile and modern mobilization to satisfy their dream of sleeping underneath the celebrities, adopted by a morning with recent espresso and decadent pastries. In Boston, upon studying {that a} small visitor misplaced her first tooth earlier than check-in, an elaborate scavenger hunt was organized by workers upon arrival which spectacularly ended with a particular look by the Tooth Fairy. To view the complete ads, click on right here.
“For greater than 60 years, 4 Seasons has been synonymous with luxurious experiences which might be outlined by care, kindness and empathy. The acts of affection – large and small – delivered by our distinctive groups are how we are going to proceed setting the usual for luxurious hospitality worldwide,” says Marc Speichert, Govt Vice President and Chief Business Officer, 4 Seasons Inns and Resorts. “Our Based mostly on a True Keep artistic completely blends real-life visitor experiences with the aptitude and creativeness of our model, evoking the sensation of luxurious with real coronary heart that is still on the core of each 4 Seasons expertise.”
Multidisciplinary storyteller Nathan Copan directed the newest Based mostly on a True Keep marketing campaign, constructing on his previous work with a group of main luxurious and client manufacturers together with David Yurman, La Mer and Polo Ralph Lauren. 4 Seasons and Copan utilized vibrant cinematography to light up the methods through which kind-hearted interactions between visitors and staff can rework little particulars into magical moments that in the end create lasting reminiscences. From shocking honeymooners with a bespoke night of stargazing within the Alps to crafting a personalised scavenger hunt hosted by the Tooth Fairy, these examples are only a few of the numerous distinctive experiences created by 4 Seasons crew members every day.
Whereas garnering 715 million paid media impressions and driving new bookings throughout 4 Seasons properties globally, the August 2022 launch of the built-in Based mostly on a True Keep advertising marketing campaign additionally contributed to robust lifts to 4 Seasons model consciousness, search, goal visitor acquisition, earned media impressions and social media engagement efforts. By way of this strategic positioning, the corporate continues to reaffirm the longstanding power of its model, constructing upon final 12 months’s launch and reinforcing the optimistic affect of the 2022 marketing campaign. Since launch, the brand new model identification has showcased 4 Seasons vibrant, witty and kindhearted voice and visuals throughout property and brand-level channels. The 2023 marketing campaign will encompass an enhanced multi-million greenback paid media funding and built-in advertising effort to succeed in new and present 4 Seasons audiences.
Set inside 4 Seasons Resort Boston, 4 Seasons Resort Megève and aboard the 4 Seasons Non-public Jet Expertise, the brand new ads are operating on broadcast, digital and social media to additional spotlight the dedication of 4 Seasons to customized service and unforgettable moments of care. The model’s new artistic identification has additionally been on show in latest campaigns supporting the 4 Seasons At House Assortment, 4 Seasons Non-public Residences and 4 Seasons Eating places and Bars.
About 4 Seasons Inns and Resorts
4 Seasons Inns and Resorts opened its first resort in 1961, and since that point has been devoted to perfecting the journey expertise by means of continuous innovation and the very best requirements of hospitality. Presently working 119 resorts and resorts, and 44 residential properties in main metropolis centres and resort locations in 47 nations, and with greater than 50 tasks underneath planning or improvement, 4 Seasons persistently ranks among the many world’s finest resorts and most prestigious manufacturers in reader polls, traveller evaluations and business awards. For extra info and reservations, go to fourseasons.com. For the newest information, go to press.fourseasons.com and observe @FourSeasonsPR on Twitter.
