In the event you’ve been studying this weblog for some time, you’ll know that we began a second weblog again in 2020, and at present, we run 6 blogs in whole with 4 of them doing fairly nicely (try this earnings report or our 2020 weblog).
Beginning our first weblog (the one you’re studying now), was the one finest resolution of our lives, and there are various causes to begin your first weblog, however on this submit, I wish to converse to these of you who have already got a weblog.
It might come as a shock to some that beginning a second weblog can really give your essential weblog an enormous increase, whereas additionally serving to to recharge your inventive juices in a brand new area of interest.
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10 Causes To Begin a Second (or third, or 4th..) Weblog
Not too long ago I wrote an enormous information to 101 area of interest web site concepts. In the event you can’t consider a brand new thought from that submit, there are hundreds extra that will come to thoughts when you learn it, as a few of them are fairly broad. In the event you’re nonetheless undecided if you wish to have two websites or when you’d be capable of deal with the workload, learn on.
Listed here are 10 causes to begin one other weblog or web site.
1. You Can Do it Proper From The Begin
You’d be shocked simply how a lot you discovered from beginning your first weblog. I do know I used to be. A lot of the preliminary frustration and confusion about selecting a weblog title, what to jot down, and how one can earn a living was gone, which meant that I used to be capable of deal with precisely what wanted to be accomplished, somewhat than operating in circles and losing time like we did after we first began this weblog.
I already knew how one can turn into a journey blogger, and the necessary options of a profitable weblog, so studying how one can construct a profitable weblog in one other area of interest was simpler the second time round.
I may skip these extra difficult phases of running a blog and dive proper into the necessary stuff.
In the event you’ve had your weblog for greater than a yr or two, I’m positive you’d agree that the early days of your weblog are an entire mess. Issues aren’t categorized correctly, you didn’t interlink issues correctly, your permalinks are a catastrophe, and so forth.
Your second weblog may be completely different. Along with your second weblog, you possibly can construct it from the bottom up… the fitting means.
I actually assume that’s why my most up-to-date couple of blogs had been incomes a full-time earnings inside a yr. I construct them proper from the beginning and Google acknowledged my blogs as new youngsters on the block, but in addition realized that they had been constructed correctly.
Subsequently, I began getting site visitors and incomes cash simply a few months after pushing them reside.
In the event you’re nonetheless undecided you’d be capable of construct your second weblog up the fitting means, you possibly can try our WordPress Newbie Blogger Course which is able to make sure you grasp fast-loading web site design, weblog submit writing, and web site construction so your weblog can get the top begin it deserves.
2. Leverage A number of Blogs For Hyperlink Constructing
This was an enormous lightbulb second in my multiple-blog-running profession. Immediately I spotted that I may leverage my first weblog to get visitor posts that hyperlink to my new one.
Let’s say you might have a weblog with a DA of 20 (if that is all Greek to you, try our information on hyperlink constructing), and also you simply began a model new weblog with a DA1.
It will be very tough to get folks to hyperlink to such a brand new web site from their very own blogs as a result of there’d be nothing in it for them (your web site wouldn’t supply them any return “hyperlink juice” for their very own search engine marketing).
However when you can supply them a characteristic in your DA20 web site in alternate for them that includes your model new web site, abruptly you might have a win-win alternative, and belief me, your link-building will turn into a thousand occasions simpler.
I used to be capable of construct upwards of 30 hyperlinks per thirty days within the first few months by leveraging my different websites. And that wasn’t at all times linking from Goats On The Street (a comparatively excessive DA). I usually acquired backlinks in alternate for options on my smaller websites that had been DA15-30 on the time.
By leveraging your current websites on this means, you possibly can construct many extra hyperlinks to each websites. As soon as your new web site will get a little bit of search engine marketing clout behind it, you may also use it to get extra hyperlinks to your flagship web site, and the optimistic results begin to compound.
To be taught extra about search engine marketing and finest practices to shortly develop your site visitors, try our Free search engine marketing Coaching Video Right here.
3. Get Large Media Options
When you might have a model new web site, it’s nearly unattainable to get featured on huge media web sites like those who you see within the “As Seen In” part of this weblog’s house web page.
However with a second and third weblog, abruptly you might have a little bit of a portfolio going. In my case, this helped with getting options, and it additionally rejuvenated my freelance writing profession.
For one, getting featured on finance web sites and people protecting issues like inventive writing and freelance writing turns into a lot simpler. Now you might have a narrative. You’ve already constructed one weblog up and now you’re constructing one other.
Secondly, your first weblog is proof that you recognize what you’re doing and it may be your writing instance web site to get media options on your smaller web site.
And lastly, the identical alternate of blogroll options can occur with huge media options. Identical to constructing backlinks along with your running a blog colleagues, numerous greater media websites could also be occupied with a hyperlink out of your greater web site, even when it’s solely a DA15 or 20.
Meaning, if the media web site is related to your model and suits naturally in your content material, you possibly can hyperlink to a helpful submit on the massive media web site, and in alternate, they could characteristic your new weblog.
4. Earnings Diversification
Whether or not you’re beginning a area of interest web site, a ardour weblog, or a weblog for your small business, earnings diversification is essential in modern-day running a blog.
Affiliate applications come and go. Product gross sales go up and down. Promoting income fluctuates in sure niches.
With a second or third weblog, abruptly you possibly can diversify your earnings streams into completely different affiliate applications, completely different promoting marketplaces, and completely new income sources.
After I began constructing my second web site, I merely Googled completely different affiliate applications and different potential financial channels.
Quickly I had nearly a dozen new earnings concepts that I had by no means even considered with Goats On The Street, and since I already knew the significance of internet affiliate marketing, I used to be off to the races.
The identical went for my third web site and one other one which we bought. Immediately we had dozens of earnings streams which meant that our eggs had been unfold throughout many extra baskets.
The brand new web site was capable of land sponsorships from fully completely different manufacturers and companies, and that modified the mannequin for that enterprise fully. The identical went for the opposite websites that we ultimately began and purchased.
Belief me, that’s a a lot better feeling than counting on one web site with only a few earnings streams.
5. Algorithm Diversification
Ever since round 2019, this has been an extremely necessary type of diversification. Google is now not the benevolent web God it as soon as was.
Nowadays, even when you assume you’re doing every thing proper, a core algorithm replace from Google can ship your site visitors right into a tailspin.
After all, you possibly can often keep away from site visitors drops when you comply with correct search engine marketing, however generally Google makes errors, otherwise you made a mistake you didn’t consider, and BOOM. You abruptly have 30-50% much less site visitors.
By having a number of websites, you possibly can hedge your bets on the Google Gamble and maintain a extra constant and dependable earnings.
It’s occurred to me fairly a number of occasions. Whereas we haven’t been too negatively impacted by algo updates for a few years, we do nonetheless see the odd bump and drop in site visitors across the time of the updates.
However generally, a few our websites will go up, and a pair will go down. By having a number of on the go, it has helped to interrupt even or do higher in nearly all core replace situations.
6. E-E-A-T
Google introduced the significance of E-A-T (Expertise, Authority, and Trustworthiness) again in 2014, and in 2022 they added one other E for Experience.
Which means Google scans the web, and your individual weblog, to attempt to show that you’re value listening to. If Google concludes that you just don’t know something in regards to the matters you’re speaking about, they received’t present you in search outcomes and thus, you’ll get no site visitors.
By having a number of blogs, you’re giving Google maybe the most important sign that you recognize what you’re doing. On the very least, within the running a blog world.
This in fact isn’t as efficient in case your 2 blogs are in fully completely different niches, however having two web sites nonetheless reveals Google that you recognize about running a blog, how one can write content material, and how one can assist readers.
Ever since we began operating a number of blogs, all of them have been rising. After all, that is primarily on account of the truth that we’ve persistently written content material on them and promoted them, but in addition I do consider that Google has elevated our E-E-A-T, significantly as bloggers and digital nomads, as a result of we’ve got a number of websites.
7. Cross-Promotion
You is perhaps shocked that I waited all the way in which till quantity 7 on this listing so as to add what might be the obvious purpose to have a number of blogs. Properly, I wished to wow you with some lesser-known concepts earlier than hitting this apparent one 😉.
Cross-promotion is a really efficient option to develop a brand-new weblog from zero to hero in a brief time frame.
If you have already got one weblog that has some following, perhaps it will get some site visitors, perhaps you might have an e-mail listing of avid followers, or perhaps you might have a number of hundred on social media. That is pure gold on your second web site.
Except for the plain good thing about merely sharing your content material from the brand new weblog throughout your entire extra established channels, there’s additionally an search engine marketing profit right here as nicely.
The principle search engine marketing alerts for Google are nonetheless high quality content material and high quality backlinks, however second to these extra apparent triggers is what we name “no hyperlink mentions”.
That is when your weblog will get a good quantity of site visitors from a supply that doesn’t immediately hyperlink to your weblog. You are able to do this by merely speaking about your new weblog on completely different channels with out linking to it.
Sounds counterintuitive doesn’t it? But it surely works.
Folks will then Google round to attempt to discover this weblog you’re speaking about and voila, you might have some no-link mentions.
I’m not saying you shouldn’t hyperlink to the weblog too. If in case you have a number of blogs, they need to be interlinked with one another fairly a bit. However each from time to time, a no-link point out can actually assist increase your weblog’s search engine marketing, and in case you have a number of blogs… you might have the reply.
8. Fall-Again Productiveness
We’ve been operating this weblog now for over a decade and whereas we nonetheless have a couple of thousand posts in thoughts and 1,000,000 concepts of how one can make it higher, we nonetheless discovered ourselves in inventive ruts sometimes.
Probably the greatest issues about having a secondary web site is the concept of fall-back productiveness and backup ardour.
What I imply by that is that while you hit author’s block in your essential undertaking, you might have one other one to shortly transfer to till you are feeling re-inspired.
I did this numerous occasions and I did it backwards and forwards between our two blogs and now that we’ve got 4, I discover myself passing between them and holding myself 100% productive by doing one thing each day I sit down on my laptop computer.
That is invaluable. If you have already got a weblog, you recognize that some days you simply don’t know what to do. Or perhaps you do know what to do, however you don’t really feel prefer it.
By having a second ardour undertaking, you possibly can at all times really feel impressed and at all times have one thing to maneuver to while you really feel burnt out by sure duties and jobs that associate with running a blog.
9. Open Artistic Doorways
After all, by beginning a weblog in a brand new area of interest, you’ll have entry to a brand new viewers and a wholly new ardour to jot down and construct content material round.
However except for that, you’ll additionally be capable of broaden on matters and concepts that will not match along with your present model.
For instance, lots of people have vegan/eco blogs, however in addition they like to journey. In the event that they submit numerous movies of themselves on planes, then their viewers won’t seemingly jive with the potential hurt to the atmosphere, irrespective of how a lot they offset their carbons.
Possibly these bloggers would like to share their journey tales however are fearful in regards to the viewers backlash. Properly, that is the proper case for one more weblog.
You’ll be able to run new web sites in new niches that might in any other case not match in your essential web site. I’m not saying to go in opposition to every thing you consider in on a second web site.
But when there’s a content material pivot you’ve at all times wished to take however couldn’t as a result of your present weblog has considerably pigeonholed you, then a second weblog may be the reply.
10. The Problem is Rewarding
This might’ve simply been the #1 purpose to begin a second weblog. It’s difficult and it’s enjoyable.
We had three essential the reason why we began a second weblog in 2020.
- To Show It Nonetheless Works: I get emails each day from folks asking if it’s nonetheless attainable to begin a weblog and earn cash. Their concern was that we began Goats On The Street a decade in the past when there was no competitors and that’s why we had been profitable. This was the principle purpose I began my second weblog. I needed to show to these readers, and myself, that I may construct a weblog in any area of interest and earn a job-quitting earnings from it inside a yr. Lengthy story quick, it labored. And we’ve accomplished it repeatedly.
- To Diversify Throughout COVID: As you possibly can think about, a worldwide pandemic was not good for anybody within the journey business. After all, far worst issues got here from it, however for us, this was a reasonably large hit. I touched on diversification a few occasions on this submit already, and for us, beginning a weblog about one thing that didn’t require folks to journey and be round others was essential throughout these occasions and it saved our creativity going.
- To Problem Ourselves: Again to this closing merchandise on my listing of causes to begin a second or third weblog or web site. The problem was extremely rewarding. I liked constructing the weblog up from scratch and doing every thing proper. I liked connecting with a brand-new viewers and I felt impressed by the brand new matters we had been protecting and the brand new types of content material we had been creating.
Having a problem and objective in life is one thing that actually does make me completely happy. For me, cash doesn’t purchase happiness in any respect. Serving to different folks does.
We’ve at all times tried to make use of our blogs to assist folks ultimately or one other. Whether or not that’s to give up jobs they don’t take pleasure in and turn into digital nomads, or to begin a weblog on their very own, essentially the most rewarding emails we get are from individuals who discovered advantages from the pages we’ve revealed on the net.
Having a number of blogs has expanded our attain and made it attainable for us to assist extra folks obtain several types of targets, whereas giving us that thrilling problem that life usually requires.
FAQs About Beginning & Working A number of Blogs
Take a look at our Free Newbie Running a blog Course. If you begin a weblog from this web page, you’ll robotically obtain our free course that may present you step-by-step, with screen-recorded video tutorials, precisely how one can begin, design, and develop a profitable weblog in any area of interest… even when you’re not tech-savvy.
After we began our second weblog, we began studying how one can be far more productive with all of our running a blog duties. I cowl lots about productiveness in our Full WordPress Course, so when you’re undecided about how one can optimize your time, verify that out.
That is mainly precisely what we coated on this submit, however to summarise, having a number of websites can assist you cross-promote, construct hyperlinks, diversify, maintain productive, and have a rewarding problem in your life.
This can be a powerful one to reply. If in case you have completed our Free Course along with your first weblog, then you definately’ll seemingly already know sufficient about how one can weblog to begin a second one alongside it. In the event you discover that you just nonetheless don’t know how one can design your weblog, write weblog posts and run the location, I’d maintain off till you absolutely have a grasp on running a blog earlier than beginning a second web site.
Take a look at our submit on 101 Area of interest Web site Concepts, then when you’ve thought of a distinct segment that you just’re enthusiastic about, do some search engine marketing Key phrase Analysis and see if there’s potential for site visitors progress. Lastly, determine if there are sufficient monetization strategies within the area of interest to earn an earnings.
That is extremely necessary. Possibly you have already got a journey weblog that covers the world, however you wish to begin a brand new weblog that’s particular to Thailand. I a hundred percent suggest you continue to begin that Thailand weblog, even when you have already got content material about Thailand in your world journey weblog. The extra area of interest your new weblog is, the higher. You’ll be capable of get higher sponsors and press journeys too. It’s very exhausting to achieve success with a broad “journey weblog” nowadays, so by niching down, even to a selected metropolis, you possibly can guarantee your second weblog is exclusive, whereas additionally serving to you to develop quicker.
One factor I extremely suggest for individuals who run a number of blogs is to begin pondering in scale. This doesn’t imply you lose the only of your blogs to progress and enlargement. However chances are you’ll rent writers, or assistants to assist with the extra mundane duties of running a blog. If one in all your blogs already earns earnings, I like to recommend spending that income on employees for each web sites with the intention to develop extra shortly.
The principle con of beginning a second weblog is that you just run the chance of spreading your self too skinny. However when you’re smart along with your time administration and you’re employed exhausting on each websites persistently, you possibly can have a number of profitable blogs with out burning your self out.
What are you ready for?
I wasn’t kidding once I mentioned the very best resolution we ever made was beginning this weblog that you just’re studying, and I’m simply as completely happy that we began our others.
Now we’ve got a number of web sites that give us objective and assist us to have an effect on a broader viewers. Probably the most rewarding facet of running a blog has at all times been getting optimistic suggestions from readers telling us that we had an influence ultimately, nonetheless small.
Free Running a blog Course
Begin a weblog utilizing our information and obtain my WordPress Newbie Blogger Course and 200-Web page Running a blog Suggestions e book For Free ($199 Worth). Have already got a weblog? Purchase the course right here.
Now we’re capable of get these emails from quite a lot of completely different audiences all enthusiastic about various things.
On prime of that, the passive earnings we’ve earned from these a number of blogs is one thing we’re nonetheless eternally grateful for.
After we had been working 50-75 hours per week in Canada in regulation corporations and oil rigs, we may’ve by no means dreamed of incomes extra whereas working a fraction of the time on our computer systems and being fully location unbiased.
This can be a life that we wouldn’t commerce for the world and we owe it to our blogs and ourselves for having the braveness to begin Goats On The Street after we did, and to proceed to pivot with new blogs as we grew.
I hope you discovered this submit useful and I hope it evokes you to think about beginning a second (or third) weblog.
As at all times… completely happy running a blog!
